How Cookie Consent May Evolve With EU’s Proposed ePrivacy Regulation


Cookie consent is one key aspect of effective consent management. An eye to the latest EU privacy proposals on cookie consent can help teams achieve global compliance. A Recipe for Cookie Consent It’s hard to discuss EU data privacy without mentioning GDPR, but there’s another proposed regulation also on the radar. It’s called the ePrivacy Regulation. To be clear, it would not be a replacement to GDPR but a complement to it. Whereas GDPR provides an overarching framework to protect user’s personal data, the ePrivacy Regulation sets out specific guidelines for electronic communications privacy, including around cookie consent. GDPR has shown that the EU is a bellwether for global privacy standards, so understanding cookie consent expectations with the ePrivacy Regulation …