How Online Experience Varies by Purchasing Power

How Online Experience Varies by Purchasing Power

When people discuss issues with data privacy, class ranking is rarely part of the conversation. Even though the internet has been a markedly business-driven project for some years now, the old perception endures that URL life isn’t getting marked by the same dividing lines that mark IRL society. However, this is false. The realization that data privacy gets inextricably tied to economic status is becoming more widely accepted. Predatory Advertising As the old technology adage goes: when the product is free, you are the product. Nowhere is this truer than online. Those with less disposable income are prone to having data leveraged in a more aggressive and potentially predatory fashion. Moreso than those who are affluent. Under previous lax data …

Ethics & Trust in Tech: Thought Leadership

Ethics & Trust in Tech: Thought Leadership

Across the tech sector, there’s widespread consensus that a trust deficit threatens to undermine the current business model of quality, ad-supported content. This mistrust exists between data subjects, data controllers, and data processors (to use GDPR parlance). Users don’t trust that the sites they visit are behaving responsibly with their data. In turn, those sites can’t be sure that the infrastructure which allows them to monetize are doing the same. A Pain Point / An Opportunity A recent AdWeek interview with Chetna Bindra, Google Senior Product Manager for User Trust, Privacy, and Transparency, gives fresh insight into how one of the world’s biggest data brokers sees the future of privacy. Bindra’s interview is chock-full of interesting nuggets. To her, data …

Inefficiency in Data Privacy for Online Advertising

Inefficiency in Data Privacy for Online Advertising

Google and Facebook dominate the data-driven online advertising market and have created an ecosystem with network effects challenging to break. Tech giants accumulate user data; their targeting becomes more refined; vain user impressions reduce. Their business models build on foundational inefficiencies and give rise to the precarious externality of data privacy invasion. Data Privacy Swept Under the Rug Online advertising has finally brought traceability to an industry that has long been unsure of its real impact. However, click and conversion rates give away the amount of traffic an ad generates. Therefore, advertisers can precisely measure if their ads are prompting the desired behavior. As a result, advertisers are poised to increase shares of their advertising spend towards placing and creating …