The Story Behind CPRA: Less Than a Year After the Introduction of the CCPA, Why is California Voting on Another Privacy Law?


Back in 2018, California lawmakers hurried to pass the CCPA, a new regulation about privacy and data compliance. This year, Californian voters faced another privacy-related choice on the ballot. So, why is there a new law on the table so soon after implementation of a similar one? The story behind California’s new data privacy law is about human optimism, philosophical battles over the right to privacy, tech companies determined to operate within grey areas, and of course, plenty of confusing acronyms. On November 3rd, 2020, California voters decided to vote CPRA into law. It will go into effect in January 2023 (with a lookback provision starting in 2022) and have major data compliance implications for all companies that do business …