Some historical perspective on consent management can help steer teams building for robust privacy operations today. Here are 3 steps to enable more effective consent management in 2021. What is Data Privacy if not Trust Persevering? As the concept of ‘privacy’ has evolved throughout history, consent has endured as a key demarcator of trust. On its own, consent constitutes a clear affirmation from a subject that information about their identity can be leveraged by another party. But the types of information collected, the manner of collection, and the processing of that information have all grown more complex with time. What does a nineteenth-century camera have to do with an Ethyca-powered Privacy Center? The answer – as is often the case …

Knowing where to start with a data privacy management solution can be a challenge. Privacy laws like Europe’s GDPR and California’s CCPA are on the increase around the world, but the field of privacy tech is relatively new. There are two big issues for buyers in this fast-growing market: defining their privacy requirements and evaluating those requirements against the products on offer. In this article, we’re going to help demystify the different sorts of privacy requirements a typical privacy buyer might have, and we’re going to compare the offerings of some of the market’s leading players in relation to the requirements we’ve defined. So, let’s take a look at how to get from: “We just know we need a privacy …

Back in 2018, California lawmakers hurried to pass the CCPA, a new regulation about privacy and data compliance. This year, Californian voters faced another privacy-related choice on the ballot. So, why is there a new law on the table so soon after implementation of a similar one? The story behind California’s new data privacy law is about human optimism, philosophical battles over the right to privacy, tech companies determined to operate within grey areas, and of course, plenty of confusing acronyms.  On November 3rd, 2020, California voters decided to vote CPRA into law. It will go into effect in January 2023 (with a lookback provision starting in 2022) and have major data compliance implications for all companies that do business …