A guide to CCPA, aka California Privacy Law
INTRODUCTION: WHAT IS THE CCPA?
The California Consumer Privacy Act will come into effect on January 1, 2020, and this fact may have a big impact on your business. California is the crown jewel in the United States economy – if it were a standalone country its $2.7 trillion GDP would be the fifth largest in the world, sitting ahead of the United Kingdom. This, combined with the state’s status as an incubator for tech innovation and consumer culture, gives it an outsized importance for all kinds of businesses operating at local, national, and multinational levels.
Put simply, any enterprise that reaches a certain scale will now be forced to contend with the CCPA, and it’s likely other states will soon follow suit with similar legislative pieces of their own- California has long been a bellwether for US-wide tech legislation. This article is a piece-by-piece examination of the CCPA and an analysis of its business impact, with particular attention given to the consequences for Small-to-Medium Enterprise (SME)’s data management, systems, and practices. By conclusion it should be clear that the CCPA is nothing to fear for management and development teams that are proactive and thoughtful in adapting to its prescriptions. For those that don’t use the appropriate amount of care, the consequences can be severe.