Ethics & Trust in Tech: Thought Leadership

Ethics & Trust in Tech: Thought Leadership

Across the tech sector, there’s widespread consensus that a trust deficit threatens to undermine the current business model of quality, ad-supported content. This mistrust exists between data subjects, data controllers, and data processors (to use GDPR parlance). Users don’t trust that the sites they visit are behaving responsibly with their data. In turn, those sites can’t be sure that the infrastructure which allows them to monetize are doing the same.

A Pain Point / An Opportunity

A recent AdWeek interview with Chetna Bindra, Google Senior Product Manager for User Trust, Privacy, and Transparency, gives fresh insight into how one of the world’s biggest data brokers sees the future of privacy. Bindra’s interview is chock-full of interesting nuggets. To her, data privacy is the most significant pain point. It’s also her biggest opportunity for tech companies in the coming years. She says: “We need to find a way for users to continue to access ad-supported content on the web while also feeling confident their privacy is protected… If transparency is a pain point, it’s also an opportunity.”

The point Bindra makes is a crucial concern for us here at Ethyca as well. We believe that previous lax standards around data privacy were a bug, not a feature of the internet era. Now that legislation like the GDPR and CCPA are coming into effect, companies are compelled to focus on operating at a higher standard of transparency around data management, and ultimately –though it may be a short-term challenge to implement. We believe that’s a win for everybody.

Bindra lays out of a vision of how an online ecosystem should work when she says: “Users need to feel like they’re getting value [in exchange for their data] and advertisers need to be able to reach people interested in what they have to offer.”

From Outdated Process to High Standards

This point is an argument I make to data regulation skeptics frequently. The fact remains – current ad targeting practices, mainly as large corporations and SMEs increasingly rely on programmatic buys, isn’t anywhere near the platonic ideal of “reaching the motivated consumer when they are likely to purchase.” Moreover, one of the main reasons for that is that a non-regulated data ecosystem that allows for the buying and selling of second- and third-party data sets without users’ affirmative consent is never going to yield as precise targeting models as well-curated, owned, responsibly managed consumer data. The old programming adage GIGO – “Garbage In Garbage Out” – springs to mind.

So, Bindra isn’t utopian. When she speaks this way about the future state of online data privacy, she’s talking about the impact on advertising. The world she describes should be a natural consequence of companies moving from outdated processes of data management. A world where companies are running to the highest globally compliant standard. There’s no need for SMEs feeling intimidated by this prospect. It should be clear that in the long run, better data practice will be good for business.

Published from our Privacy Magazine – To read more, visit privacy .dev

Code Driven: How to Build Trust Into Data & Tech Stacks

Yesterday evening, our CEO Cillian Kieran, gave a talk at FirstMark’s Code Driven event, located in the AWS Loft in Soho, New York. Alongside him was the CEO of FireHydrant, Robert Ross and the CTO of Better, Erik Bernhardsson.

Cillian gave an overview of what data privacy means. Additionally, Cillian discussed how to paring the requirements of data privacy compliance if you’re in engineering, data, or product teams.

Also, we’ve attached Cillian’s presentation, entitled, “How to Build Trust in Data and Tech Stacks.”

To learn more about Ethyca as well as our unique infrastructure solution to data privacy, contact us today.

Trust in Data & Technology

We’re incredibly excited to share Ethyca with the world! 

Over a year ago, we quietly started working on an engineering problem that is painful for developer teams everywhere. At the same time, it’s vital for the safety of every user of the internet and data-powered businesses.

Everyone is talking about data privacy, breaches, system safety/integrity, and regulation. Businesses articulate this as fear of fines with the knee jerk reactions to search for a quick ‘bandaid’ – all while trying to avoid several risks. 

A Better Way

As developers, the friction introduced in CI/CD and the additional human overhead needed to manage data privacy is Sisyphean without any tangible improvement in the end user’s data safety. 

As people who work in technology, we found it disappointing. Our talented industry, particularly those companies that have seen ‘hockey stick’ growth curves on their user bases and untold financial gains, are not taking their users’ needs more directly to the heart.

We believe there has to be a better way. One that minimizes friction for developer and product teams while maximizing the privacy controls in place around user data. We also believe the solution to better user privacy is not just regulations but code. 

Our Mission

To increase trust in the internet and data-driven businesses. We strive to benefit developer teams and end-users equally.

Our team of engineers, product designers, and data privacy specialists have worked to disassemble and interpret privacy regulations in Europe (GDPR), California (CCPA), and Brazil (LGPD). Additionally, we’ve tackled many draft privacy regulations that are in review globally. 

What We Do

We create infrastructure and elegant abstractions that manage privacy requirements as code that easily integrates with your existing tech stack.

We’re excited to invite our first Beta Developer teams and Pilot Customers to trial two versions of our infrastructure and eager to get your collective feedback. We’re confident we already have the most comprehensive technology solution to data privacy. We’ll continue to iterate and improve rapidly in the coming months and years.

With Ethyca, you can trust in data.

– Team Ethyca