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Saying "Hello" to California privacy?

The Golden State is a hotbed of privacy legislation. This Hub is built to get you acquainted with the finer points of the CCPA, CPRA, and all things California privacy.
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“After a year-long sprint to get ready for CCPA, a new law like the California Privacy Rights Act can seem daunting. Our simple, scalable privacy tech lets you automate all core compliance tasks and stay ahead of an ever-changing legal landscape.”

Cillian Kieran

CEO / Co-Founder

Browse the CPRA Content Hub

  • CDPA, CCPA, And The Letter Of The Law

    Virginia’s CDPA and California’s CCPA look alike, both in their names and their overall terms. However, companies must understand where they differ in order to remain compliant and to prepare for other states’ laws.

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  • Automated Data Mapping Is A Must For CPRA Compliance

    The California Privacy Rights Act of 2020 (CPRA) sets a new privacy standard well beyond California alone. Businesses located anywhere that collect Californian consumers’ information also must abide by the CPRA.

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  • A CPRA Note from our CEO

    It’s been a wild year in the world of data privacy. Our CEO Cillian put together some thoughts on what the passage of a brand new California privacy law means practically for the business community.

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  • The Story Behind CPRA: Less Than a Year After the Introduction of the CCPA, Why is California Voting on Another Privacy Law?

    Why is California voting on a new privacy law already? It’s a story about human optimism, tech companies determined to operate within grey areas, and of course, plenty of confusing acronyms.

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  • 5 Key Updates to Get from CCPA to CPRA Compliance

    If you spent time getting CCPA-ready, this new law isn’t about starting over. It’s about tweaking and augmenting the basic privacy systems your business has already put in place. Here are 5 key CPRA builds…

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  • Here’s why a cookie consent manager won’t get you CCPA-compliant.

    It’s a wild time in the world of data privacy. With the California Consumer Privacy Act becoming eligible for legal enforcement on July 1, companies all over the US are rushing to get compliant with the country’s first truly far-reaching privacy law. When a marketplace is full of urgency, it can be hard to separate truth from fiction.

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Ethyca Makes It Simple For Your Team To Solve The CPRA.

  • Data flows are becoming more complex than ever before.

    A recent survey found that an overwhelming majority (90%) of privacy professionals’ firms engage with third parties for data processing. Further research indicates that about 71% of companies expect their third-party networks to become even larger by 2022.

  • The stakes for regulatory compliance have never been higher.

    The EU’s GDPR has ushered in a new wave of privacy legislation with steep penalties for noncompliance. GDPR fines can reach up to €20 million, or 4% of a company’s revenue, whichever amount is higher. In the US, recent legislative sessions have seen consistent year-on-year increases in the number of regulations introduced and passed.

  • People want to do business with trustworthy brands.

    Three of four shoppers prioritize brand trust over price when they are making a purchasing decision, and 22% of consumers report they would spend more with trustworthy brands. Thoughtful and compliant privacy practices are among the most visible ways for a company to demonstrate its respect for users’ data.

Ethyca powers California privacy for global brands

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A Lot To Chew Over? Get Started With Some Light CPRA Snacks...

  • Ethyca presents:

    Get ahead of the CPRA curve

    Teams that orchestrate privacy operations with Ethyca are already on second base when it comes the CPRA.
  • Ethyca presents:

    Why CPRA, and why now?

    It seems a little odd that California just passed another privacy law, right? Here’s a breakdown of the reasons why CPRA was a fast follow up.
  • Ethyca presents:

    3 quick CPRA tips

    Start getting CPRA-ready with these three quick tips from the Ethyca team.