Saying "Hello" to California privacy?

The Golden State is a hotbed of privacy legislation. This Hub is built to get you acquainted with the finer points of the CCPA, CPRA, and all things California privacy.

“After a year-long sprint to get ready for CCPA, a new law like the California Privacy Rights Act can seem daunting. Our simple, scalable privacy tech lets you automate all core compliance tasks and stay ahead of an ever-changing legal landscape.”

Kelly Huang
Ethyca VP of Product

Browse the CPRA Content Hub

I confess that the California Secretary of State’s announcement today, which affirmed the CPRA (or “CCPA 2.0”) will be put to public vote this coming November, and take effect as soon as next year, caught me by surprise.
The state of California has come up with a unique solution to deal with data privacy concerns of its citizens by including a “Do Not Sell My Personal Information” provision in the CCPA. This lets consumers deny or withdraw consent to businesses who might otherwise use their data for profit or research purposes

Ethyca Makes It Simple For Your Team To Solve The CPRA.

Data flows are becoming more complex than ever before.

A recent survey found that an overwhelming majority (90%) of privacy professionals’ firms engage with third parties for data processing. Further research indicates that about 71% of companies expect their third-party networks to become even larger by 2022..

The stakes for regulatory compliance have never been higher.

The EU’s GDPR has ushered in a new wave of privacy legislation with steep penalties for noncompliance. GDPR fines can reach up to €20 million, or 4% of a company’s revenue, whichever amount is higher. In the US, recent legislative sessions have seen consistent year-on-year increases in the number of regulations introduced and passed.

People want to do business with trustworthy brands.

Three of four shoppers prioritize brand trust over price when they are making a purchasing decision, and 22% of consumers report they would spend more with trustworthy brands. Thoughtful and compliant privacy practices are among the most visible ways for a company to demonstrate its respect for users’ data.

Ethyca powers California privacy for global brands

A Lot To Chew Over? Get Started With Some Light CPRA Snacks...

Ethyca presents:

Get ahead of the CPRA curve

Teams that orchestrate privacy operations with Ethyca are already on second base when it comes the CPRA.

Ethyca presents:

Why CPRA, and why now?

It seems a little odd that California just passed another privacy law, right? Here’s a breakdown of the reasons why CPRA was a fast follow up. 

Ethyca presents:

3 quick CPRA tips

Start getting CPRA-ready with these three quick tips from the Ethyca team.