Meet CHOICE: Consent Made Simple & Safe For CCPA Advertising
“Our team was drawn to Ethyca’s technology-first solution as a means to decrease the manual effort for our data and engineering team, while providing an intuitive, respectful UX for our community.”
– Josh Beser, General Counsel
Empower User Consent. Preserve Vital Performance.
Run social ads at full throttle in full "Do Not Sell" compliance.
Set up first-class consent management in minutes
CHOICE enables compliance. Cookies don't cut it.
Why Not Cookies?
When a customer makes a purchase on your website, there’s a bunch of data created that cookies simply can’t capture. Since cookies work at a browser level, they don’t suppress data like account and purchase info from flowing into backend systems – and out into a whole ecosystem of 3rd party applications.
Ethyca CHOICE lets users log “Do Not Sell” requests at an account-based level, which means ALL the data you hold relating to their activity can be locked down. The result? Real CCPA consent compliance.