Data Integrations

What are Data Integrations in Ethyca?

Data Integrations are one of two connectors Ethyca uses to plug into your organization’s data ecosystem and manage user privacy (the other connector is called ATLAS).

Each Data Integration acts like a privacy “Rosetta Stone” for a certain application your company uses. Connecting via Data Integrations allows Ethyca to see, sort, surface, and modify the personal data contained inside the application. Ethyca offers integrations for a large and ever-growing number of third-party applications.

 

Using Data Integrations to connect the applications to Ethyca allows for the unification and streamlined management of every data record in your business. In particular, it lets you connect disparate data records to a given individual identity, even if those records are spread messily across different applications in inconsistent formats.

When a customer makes a request to access their data, Ethyca can dip into all the different applications in your ecosystem, uncover a name and email address in one Data Store, a D.O.B. and a purchase history in another, and unify them into a coherent, comprehensive record of user data to be automatically returned to the requester. Ethyca’s Data Integrations are the connectors that make this unification possible.

How Do I Add Data Integrations in Ethyca?

In general, Ethyca integrates with your business’s third-party applications via API Key.

There are two ways to add Data Integrations to your Ethyca plan.

  • Once you create an account and select an Ethyca plan, you’ll prompted to add Data Integrations as one of the three self-service onboarding steps.

 

  • You can also add Data Integrations from the Ethyca Control Panel.

 

What Info Do I Need to Configure My Data Integration?

For your organization to be fully configured and privacy-compliant, you’ll need to integrate every one of your business’s applications with Ethyca using an API key. For more information on how to find the API key for your chosen Data Integration, see our cheat sheet here.

In addition to an API Key, to be fully compliant you’ll need to define the following during setup:

  1. Subject Types: these integrations manage: you will select whose information you have sent to this data integration. For example, only employee information may be provided to Bamboo HR, only customer information may be sent to Salesforce, but both employee and customer information could be sent to JIRA service desk (for employee accounts and customer service contacts).
  2. User Types: that can view/access these integrations’ data: you will select the types of users, either internal or external to your organization, that can access this information. The GDPR classifies these entities as personal data “Recipients” or “Categories of Recipients”. For example, all employees in your organization may be able to access PII collected by Stripe (or your payment processor), however, you may send some of that PII to external credit agencies (such as SSN, name, and physical address) for KYC purposes.

 

Ethyca presently offers Data Integrations for about 35 commonly-used SaaS applications. If you don’t see one you’re looking for, email us at customerservice@ethyca.com.