Implementation Summary

Ethyca uses the following endpoints in Braze to retrieve and delete Personally Identifiable Information (PII) when a user submits a data subject request. See below for a summary of what Ethyca does with each endpoint:

Endpoints Download My Data (SAR) Erase Me (Right to Forget)
User Yes Yes
Subscription Groups Yes No
Canvas Data Yes No
Campaign Data Yes No

Because Braze is a customer engagement platform, it stores PII about your customers. Keep this in mind when you are creating your PII mapping as it will impact what is returned in your subject’s DSR package.

If this aligns with your use of Braze, please proceed to the next section to begin setting up your integration in the Control Panel.

For any questions, please reach out to your dedicated Privacy Success Manager.

Set Up

To connect your instance of Braze to Ethyca, follow the steps below:

A. Host

1. Sign in to Braze at

2. You will land on the dashboard. Your Host is the first section of the dashboard URL, from the beginning through “.com”. Copy and paste this value into Ethyca.

B. API Key

1. Select “Developer Console” from the left navigation (under “App Settings”).

2. Click “Create New API Key”

3. Give your API Key a memorable name, such as Ethyca Privacy Management. Select the following permissions:

  • users.delete
  • users.export.ids
  • campaign.details
  • canvas.details
  • events.list (for test connection)
  • subscription.groups.get

After you have selected these permissions, save your API Key.

4. Your new API Key will appear in the table. Copy and paste this into Ethyca.