Friendbuy NextGen

Implementation Summary

Ethyca uses the following endpoints in the Friendbuy NextGen platform to retrieve and delete Personally Identifiable Information (PII) when a user submits a data subject request. See below for a summary of what Ethyca does with each endpoint:

Endpoints Download My Data (SAR) Erase Me (Right to Forget)
Customer No No
User Yes Yes

Friendbuy’s NextGen platform was introduced in 2020 and Friendbuy intends to migrate all their customers to this platform in the coming year.

Because Friendbuy NextGen is a referral marketing platform, it stores PII about your customers and the customers they are referring. Keep this in mind when you are creating your PII mapping as it will impact what is returned in your subject’s DSR package.

If this aligns with your use of Friendbuy NextGen, please proceed to the next section to begin setting up your integration in the Control Panel.

For any questions, please reach out to your dedicated Privacy Success Manager.

Set Up

To connect Ethyca to the Friendbuy NextGen platform, you’ll need to contact your Friendbuy Representative and ask for your API Key and Secret. More information can be found in the Friendbuy Developer Documentation.