Friendbuy

Implementation Summary

Ethyca uses the following endpoints in Friendbuy to retrieve and delete Personally Identifiable Information (PII) when a user submits a data subject request. See below for a summary of what Ethyca does with each endpoint:

Endpoints Download My Data (SAR) Erase Me (Right to Forget)
Customer Yes Yes
Personal referral links No No
Shares Yes No
Reminder emails No No
Email captures Yes No
Purchases Yes No
Conversions Yes No
Coupons Yes No
Clicks Yes No

Because Friendbuy is a referral marketing platform, it stores PII about your customers and the customers they are referring. Keep this in mind when you are creating your PII mapping as it will impact what is returned in your subject’s DSR package.

If this aligns with your use of Friendbuy, please proceed to the next section to begin setting up your integration in the Control Panel.

For any questions, please reach out to your dedicated Privacy Success Manager.

Set Up

To locate your Access Key and Secret Key and connect your instance of Friendbuy to Ethyca, follow the steps below:

1. Log in to Friendbuy at retailer.friendbuy.com/login

2. In the left navigation, select “settings.” This will open a dropdown menu. Select “configurations.”

3. Click the tile that says “API Access.”

4. Click “show” to reveal your Access Key and Secret Key. Copy these values into Ethyca.