Marketo

Third-party integrations allow you to connect Ethyca with each of your business’s data sources or software applications that contain personal user data. When connected, Ethyca can ensure that each third-party application is fully compliant with data privacy law.

Once you’ve created an account in Ethyca, you can begin to integrate your business’s third-party applications. To successfully configure Ethyca and ensure full data privacy-compliance, you’ll need to integrate each one of your business’s third-party applications using a secure method of connection for each one.

Getting Started

  1. To get started integrating any application with Ethyca, you should first log in to your control panel.
  2. From here, click “Integrations” on the left-hand side of the screen.
  3. Click the “+” symbol and select or search for the third party application you wish to connect to Ethyca.
  4. Each application will have unique setup requirements depending on the nature of the service.

Below you will find the steps to successfully integrate Ethyca with Marketo.

Connecting to Marketo

    1. Once you have selected Marketo from the “Integrations” section of the Ethyca control panel, you will be presented with a number of empty fields for you to fill.
    2. You can fill the “Nickname” field with whatever name you would like to use to identify the Marketo account you are connecting e.g “New Marketo Account”.

    3. “Subject Request Processing” will be set to “Automatic” by default which is the recommended best practice. This means that any subject requests that are submitted, that relate to data stored in Marketo, will be processed for you, automatically, by Ethyca.

    4. There are three important pieces of information you will need to enter in the “Connection Settings” section in order to securely connect Marketo with Ethyca. You will need to retrieve your “Host” address, “Client Id” and “Client Secret” from within your Marketo control panel and enter them here. We’ve included a walkthrough on how to find each of these in Marketo below for you.

    5. Log in to Marketo at login.marketo.com.

    6. Select “Admin” from the top navigation.

    7. Select “Web Services” from the left navigation.

    8. Scroll down to the section labeled “REST API.” You will see a row labeled “Endpoint.” Your “Host” is the address that comes directly after https:// and ends with .com. For example, if the Endpoint is https://123-ABC-123.mktorest.com/rest, your host is 123-ABC-123.mktorest.com. Copy and paste this value into the “Host” field under “Connection Settings” for Marketo in the “Integrations” section of the Ethyca control panel.

    9. Select “LaunchPoint” from the left navigation menu in Marketo.

    10. This section will show a table that lists your REST API. Click “View Details”.

    11. This shows your “Client Id” and “Client Secret”. Copy and paste these values into their respective fields under “Connection Settings” for Marketo in the “Integrations” section of the Ethyca control panel.

    12. For the purposes of Data Mapping, you will need to provide details of the processing of Marketo data in the “Advanced Settings – Data Mapping” section in Ethyca.

    13. Once you have filled out the “Advanced Settings” field, click “Save” at the bottom, right-hand side of the screen.

If the details that you entered are correct, Ethyca will now successfully integrate with Marketo. If you have any issues during the process, please reach out to our support team and we’d be happy to help!