Implementation Summary

Ethyca uses the following endpoints in Mobiniti to retrieve and delete Personally Identifiable Information (PII) when a user submits a data subject request. See below for a summary of what Ethyca does with each endpoint:

Endpoints Download My Data (SAR) Erase Me (Right to Forget)
Contact Yes Yes
Message Yes No
Scheduled Messages Yes No

Because Mobiniti is a mobile marketing platform that enables your business to directly communicate with customers, it stores PII about your customers. Keep this in mind when you are creating your PII mapping as it will impact what is returned in your subject’s DSR package.

If this aligns with your use of Mobiniti, please proceed to the next section to begin setting up your integration in the Control Panel.

For any questions, please reach out to your dedicated Privacy Success Manager.

Set Up

To locate the Access Token to connect your instance of Mobiniti to Ethyca, follow the steps below:

1. Sign in to your account at

2. In the left navigation, click “settings.”

3. Select the “Integrations” tab at the top of the settings page.

4. Scroll down to the section labeled “Personal Access Tokens” and click “Create New Token.”

5. Give the token a descriptive name, such as “Ethyca Privacy Management.”

6. In the section labeled “Individual Scopes,” select the following scopes:

  • contacts.create
  • contacts.delete
  • contacts.update
  • contacts.view
  • messages.unread.view
  • messages.unknown.view
  • messages.update
  • messages.view

After selecting these scopes, click “Create.”

7. Your Access Token will appear. Copy and paste this value into Ethyca.