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Resources to become a privacy champion

From regulations like GDPR to cutting-edge developer tools and tech, this Hub is built to give you a firm grounding in the vast contemporary data privacy landscape.


“After a year-long sprint to get ready for CCPA, a new law like the California Privacy Rights Act can seem daunting. Our simple, scalable privacy tech lets you automate all core compliance tasks and stay ahead of an ever-changing legal landscape.”

Cillian Kieran
Ethyca CEO & Founder

Browse the privacy content hub

Data Minimization is a privacy concept that's written into GDPR and is a best-practice for privacy-conscious businesses worldwide. It holds that businesses should collect and process only the bare minimum amount of data needed to accomplish a goal.
“Data Privacy” and “Data Security” are two terms that can sometimes be used interchangeably, especially by those who aren’t in the field of data protection. However, in this particular sector, they mean two very different things. Understanding the relationship between them is essential for grasping the complexity of regulatory compliance.
The Private Right of Action in CCPA can be defined as a right that allows individuals to sue organizations for data violations even in the case of a third-party breach. It is a highly debated topic in privacy law that is handled differently across the globe. The Private Right of Action is the ultimate enforcer of an organization's commitment to keeping individual data safe, but with such a strong check comes risk.
A data breach when information is accessed without authorization. Data breaches can hurt businesses and consumers in a variety of ways, and the GDPR and the CCPA outline specific protocols that businesses must follow in the event that it occurs.

Grow your knowledge for a world where privacy is table stakes.

Data flows are becoming more complex than ever before.

A recent survey found that an overwhelming majority (90%) of privacy professionals’ firms engage with third parties for data processing. Further research indicates that about 71% of companies expect their third-party networks to become even larger by 2022.

The stakes for regulatory compliance have never been higher.

The EU’s GDPR has ushered in a new wave of privacy legislation with steep penalties for noncompliance. GDPR fines can reach up to €20 million, or 4% of a company’s revenue, whichever amount is higher. In the US, recent legislative sessions have seen consistent year-on-year increases in the number of regulations introduced and passed.

People want to do business with trustworthy brands.

Three of four shoppers prioritize brand trust over price when they are making a purchasing decision, and 22% of consumers report they would spend more with trustworthy brands. Thoughtful and compliant privacy practices are among the most visible ways for a company to demonstrate its respect for users’ data.

Ethyca powers privacy for global brands

Lots to chew on? Get started with some privacy video snacks...

Ethyca presents:

An intro to data privacy

Where does the concept of data privacy even come from? Join us for a journey through the history books as we trace the lineage of privacy scholarship from ancient times to today. 

Ethyca presents:

On DSR automation

Just what is automated DSR fulfillment anyway? In this animated video, we show how Ethyca integrates with owned and third-party infrastructure to make privacy compliance clean and simple.

Ethyca presents:

America’s privacy moment

In the United States, data privacy has never been a hotter topic. Here’s why the US is getting serious about privacy regulation and user data protection.