Data Minimization is a privacy concept that's written into GDPR and is a best-practice for privacy-conscious businesses worldwide. It holds that businesses should collect and process only the bare minimum amount of data needed to accomplish a goal.
From regulations like GDPR to cutting-edge developer tools and tech, this Hub is built to give you a firm grounding in the vast contemporary data privacy landscape.
“After a year-long sprint to get ready for CCPA, a new law like the California Privacy Rights Act can seem daunting. Our simple, scalable privacy tech lets you automate all core compliance tasks and stay ahead of an ever-changing legal landscape.”
The EU’s GDPR has ushered in a new wave of privacy legislation with steep penalties for noncompliance. GDPR fines can reach up to €20 million, or 4% of a company’s revenue, whichever amount is higher. In the US, recent legislative sessions have seen consistent year-on-year increases in the number of regulations introduced and passed.
Three of four shoppers prioritize brand trust over price when they are making a purchasing decision, and 22% of consumers report they would spend more with trustworthy brands. Thoughtful and compliant privacy practices are among the most visible ways for a company to demonstrate its respect for users’ data.
Ethyca presents:
An intro to data privacy
Where does the concept of data privacy even come from? Join us for a journey through the history books as we trace the lineage of privacy scholarship from ancient times to today.
Ethyca presents:
On DSR automation
Just what is automated DSR fulfillment anyway? In this animated video, we show how Ethyca integrates with owned and third-party infrastructure to make privacy compliance clean and simple.
Ethyca presents:
America’s privacy moment
In the United States, data privacy has never been a hotter topic. Here’s why the US is getting serious about privacy regulation and user data protection.