The Golden State is a hotbed of privacy legislation. This Hub is built to get you acquainted with the finer points of the CCPA, CPRA, and all things California privacy.
“After a year-long sprint to get ready for CCPA, a new law like the California Privacy Rights Act can seem daunting. Our simple, scalable privacy tech lets you automate all core compliance tasks and stay ahead of an ever-changing legal landscape.”
The EU’s GDPR has ushered in a new wave of privacy legislation with steep penalties for noncompliance. GDPR fines can reach up to €20 million, or 4% of a company’s revenue, whichever amount is higher. In the US, recent legislative sessions have seen consistent year-on-year increases in the number of regulations introduced and passed.
Three of four shoppers prioritize brand trust over price when they are making a purchasing decision, and 22% of consumers report they would spend more with trustworthy brands. Thoughtful and compliant privacy practices are among the most visible ways for a company to demonstrate its respect for users’ data.
Get ahead of the CPRA curve
Teams that orchestrate privacy operations with Ethyca are already on second base when it comes the CPRA.
It seems a little odd that California just passed another privacy law, right? Here’s a breakdown of the reasons why CPRA was a fast follow up.
3 quick CPRA tips
Start getting CPRA-ready with these three quick tips from the Ethyca team.