Privacy Policy
List of Purposes
If you are an EU User and did not consent to the cookie or opt into our newsletter, we don't collect any of your data and so cannot use your data for any purpose! We cannot use the data of non-EU Users that opt out of our cookies and don't opt into our newsletter.
If you agree to the use of the cookies we use, we will only use the data collected for analytics related to our site or advertising for Ethyca. However, you should know that these cookies are provided by Google amongst others and thus, you may be sharing data with them. For more information about each of their cookie policies and how to manage your rights, you can view Google, HubSpot, and LinkedIn.
If, in relation to companies using our Data Privacy Solutions (“Customers”) you are an individual employed or engaged by a Customer and are authorized to access and use our Data Privacy Solutions (an “Authorized User”), we use your personal information only as necessary to provide the Data Privacy Solutions or otherwise fulfil our obligations to our Customers. This includes administering our relationship and otherwise communicating with Customers and Authorized Users, providing technical support to Customers and Authorized Users, allowing our Data Privacy Solutions to function and display properly, building or improving the quality of our service and Data Privacy Solutions, detecting data security incidents and protecting against fraudulent or illegal activity, to comply with applicable laws and regulations and to exercise or defend legal claims.
If you want our newsletter, you will need to provide us with an email address. If you do not opt into other communications from us we only use the email address to send you the newsletter. That’s it. Nothing else.
Cookie Information
We use HubSpot, LinkedIn, and Google for our analytics and advertising and want you to understand exactly what each cookie does so that you can control them as you wish. We've listed these in detail here but if you'd like more information or have questions, our privacy team will happily help you at privacyquestion@ethyca.com. You can also manage your preferences for cookies here.
We use Google Analytics for monitoring performance, site traffic to make site improvements.
| Cookie Name | Description | Expiration | |
|---|---|---|---|
| _ga | Used for Google Analytics to measure site performance and ensure a good user experience. | 24 Months | |
| _gid | Used to anonymously identify between users visiting our site for performance measurement. | 24 Months | |
| _gat | Used to throttle, or manage, request rates to prevent overloading of services. | 1 Minute | |
| __gac | Used to measure interactions from ad campaigns that we have run. | 18 Months | |
| 1P_JAR | Used to measure interactions from ad campaigns that we have run. | 1 Minute |
DoubleClick
We use DoubleClick for re-targeting, optimization, reporting and attribution of online adverts.
| Cookie Name | Description | Expiration | |
|---|---|---|---|
| DoubleClick | IDE | Used to assist in targeting ads across Google advertising properties and ad networks | 2 Months |
| DoubleClick | DSID | Used to assist in targeting ads across Google advertising properties and ad networks. | 14 Days |
HubSpot
We use HubSpot for our marketing activities, which involves newsletters and behavior based advertising.
| Cookie Name | Description | Expiration | |
|---|---|---|---|
| HubSpot | __hs_opt_out | This cookie is used by HubSpot's opt-in privacy policy to remember not to ask you to accept cookies again if you have opted out. | 13 Months |
| HubSpot | __hs_do_not_track | This cookie is used to prevent the tracking code from sending any information to HubSpot if you have requested not to be tracked. | 13 Months |
| HubSpot | hs_ab_test | This cookie is used to consistently serve you the same version of an A/B test page if you've viewed the page before. | 13 Months |
| HubSpot | hs-messages-is-open | This cookie is used to determine and save whether the chat widget is open for future visits. | 30 Minutes |
| HubSpot | hs-messages-hide-welcome-message | This cookie is used to prevent the chat widget welcome message from appearing again for one day after it is dismissed. | 1 Day |
| HubSpot | __cfduid | This cookie is set by HubSpot's CDN (content delivery network) provider, Cloudflare. It helps Cloudflare detect malicious visitors to our website and minimizes blocking legitimate users. | 30 Days |
| HubSpot | __cfruid | This cookie is set by HubSpot's CDN provider to support their rate limiting policies, ensuring no abuse of their services. | End of visit (session) |
We use LinkedIn for tracking conversion from LinkedIn members for our advertising.
| Cookie Name | Description | Expiration | |
|---|---|---|---|
| UserMatchHistory | Used to identify you as a user for LinkedIn advertising. | 30 Days | |
| li_sugr | Identifies the type of browser you're using for analytics when the IP address used does not match your known country. | 3 Months | |
| li-oatml | Indirectly identifies LinkedIn members for conversion tracking, re-targeting and analytics. | 1 Month | |
| .adsymptotic.com | U | Identifies the type of browser you're using for analytics when the IP address used does not match your known country. | 3 Months |
Newsletter Information
If you have chosen to opt into receiving our newsletter, we have collected your email address.
Data Privacy Solutions Information
Self-Hosted Fides Privacy Engineering Platform
Ethyca exists to make privacy a default feature of any tech stack, and we need your consent to use some of your data to achieve this mission:
- Usage statistics, including a unique identifier, for product improvement
- Your email address and organization name, for our sales team (we will never share this data)
To opt out of all, press “n” when prompted during setup. To opt in, press any other key to continue.
You can learn more, and manage your privacy settings any time by visiting: https://fid.es/privacy
To disable analytics at any time, set ‘analytics_opt_out = false’ in your configuration. For more information, see the code here: https://github.com/ethyca/fideslog
Ethyca-Hosted Fides Cloud Privacy Engineering Platform
If you have used an Ethyca-powered data privacy system to request your data rights anywhere in the world, we have collected the minimum information possible, in order to ensure your rights were met. We've listed below what that information is, how it's used and how long it's stored for:
| Collected | How it's Used | How long it's Stored |
|---|---|---|
| Unique Identifier | In order to safely manage your data rights, we have to be sure you are who you say you are. A unique identifier is typically your email address, phone number or device ID. However other unique identifiers depending on the businesses needs could extend to government-issued ID. We only use this to demonstrate your identity and manage your rights to access, erase, rectify or copy your information. | Due to data privacy regulations we hold this as part of a secure audit trail to demonstrate compliance—so that you and the business you requested your information from can safely prove they did the right thing with your information. |
Privacy Rights
You should always have the following rights:
- Access the information we have about you.
- Know where we collected information with your consent, and withdraw consent.
- Erase or correct the information we have about you.
- Contact us about a concern you have related to your privacy on this website.
- File a complaint with your data protection authority if you have a data protection concern related to this website.
Your Privacy Rights With Us
Here's how to exercise your privacy rights with us:
- Access: You may request access to the specific pieces of Personal Information we have about you. You may also request additional details about our information practices, including the categories of Personal Information we collect, the sources of information, the types of third parties we share information with, the types of Personal Information we share for business purposes, and details about the information we have sold, if any. You may request access by visiting the Ethyca Privacy Center or emailing privacyquestion@ethyca.com
- Deletion: You may review, modify and request deletion of your Personal Information by visiting the Ethyca Privacy Center or emailing privacyquestion@ethyca.com
- Consent: You can manage your consent preferences for individual data processing activities discussed in this Privacy Policy. Do so by visiting the Ethyca Privacy Center or emailing privacyquestion@ethyca.com
How long we keep your data if you accepted cookies
You can see the individual expiration for each cookie we use from our advertising partners in the Cookie Information Table above. However, most expire in less than a month, with a handful being stored for 24 months.
When you sign up to get our newsletter you agree that we can store and use your email address to provide you with the newsletter. However, at any time you can unsubscribe from our newsletter and we will stop sending you the newsletter and we will remove your email address from our system. You can do that by following the link at the bottom of the newsletter.
How Long We Keep Your Data If You Use Our Data Privacy Solutions
We store your personal information, typically a unique identifier for you, in our Data Privacy Solutions for the term of the relevant Customer's subscription. This information is used for the sole purpose of demonstrating compliance with relevant data privacy regulations and stored for the duration of the customer's subscription unless applicable law or regulations require or permit a longer retention period.
Where We Store Your Data If You Accepted Cookies
The cookies we use are provided to us by Google, HubSpot, and LinkedIn. Details about these cookies are available here and you can manage your preferences here
Where We Store Your Data If You Opted In To Receiving Our Newsletter
We provide this service through our own mail sending service and store the emails we receive from people subscribed to our newsletter on our server located on the east coast of the United States.
Where We Store Your Data If You Use Our Data Privacy Solutions
We store personal information collected in relation to our Data Privacy Solutions on our server located on the east coast of the United States.
Who we share your data with if you accepted cookies
We don't share your data with anyone. However, the cookies we use for analytics and advertising are provided to us by Google, Facebook, and LinkedIn. Details about each set of cookies are available here: Google, HubSpot, and LinkedIn.
Who We Share Your Data With If You Opted In To Receiving Our Newsletter.
We only use your email to send you our newsletter if you have opted into that service. We do not share your email address with anyone. That’s it. Period. You can unsubscribe any time here.
Who We Share Your Data With If You Use Our Data Privacy Solutions
We share personal information collected in relation to our Data Privacy Solutions with service providers for the purpose of providing our Data Privacy Solutions and fulfilling our obligations to our Customers. We may also share personal information with an individual's consent or in the context of any sale, merger or acquisition. We do not otherwise share with anyone, and for the avoidance of doubt, do not “sell” personal information collected through our Data Privacy Solutions, nor have we done so in the past 12 months.
Our Policies Concerning Children
Our site and Data Privacy Solutions are not directed to children under 13, nor do we knowingly collect any information from or about such children. If you believe that a child under 13 has provided information about them to us, please promptly contact us and we will endeavor to investigate and delete such information from our systems.
Where we Share Your Data outside of the EU
Where we collect or store your data in the European Economic Area and transfer it to a country out of the EEA, we do so using the European Commission’s Standard Contractual Clauses (SCCs). If you would like a copy of our SCCs, please contact us at privacyquestion@ethyca.com.
Contact us about a privacy concern
We welcome your questions on your privacy—it's what we're here for. You can reach us at: privacyquestion@ethyca.com or manage your preferences in our privacy center.
Sign up to our Newsletter
Stay informed with the latest in privacy compliance. Get expert insights, updates on evolving regulations, and tips on automating data protection with Ethyca’s trusted solutions.
