Privacy Policy

Privacy Facts

Our privacy facts.

Click the blue links to learn more
Who is the provider of this site? Ethyca Inc
More Info
What data do we collect about you through Ethyca.com
If you accepted our cookies Details here
If you opted in to receiving our newsletter Email Only
If you didn’t accept our cookies or join our newsletter Nothing!
How we use your data at ethyca.com List of Purposes
How we use data collected through our Data Privacy Solutions List of Purposes
Legal basis for using your data
If you accepted our cookies Consent
If you opted in to receiving our newsletter Consent
If you are a Customer’s Authorized User Consent
Privacy Rights Your Rights
How long we keep your data
If you accepted our cookies Details here
If you opted in to receiving our newsletter Until You Say Stop
If you are a Customer’s Authorized User Details here
Where we store your data
If you accepted our cookies On your computer
If you opted in to receiving our newsletter Our Server (USA)
If you are a Customer’s Authorized User Our Server (USA)
Who we share your data with
If you accepted our cookies Details Here
If you opted in to receiving our newsletter We don’t
If you are a Customer’s Authorized User Details Here
If you didn’t accept our cookies or join our newsletter We have nothing
We use some cookies Manage Preferences
But what are cookies we hear you ask? Google and Mozilla explain them well here.

Privacy Long Read

If you’re interested in more details, see the longer version below.

List of Purposes
  • If you did not consent to the cookie or opt in to our newsletter, we don’t collect any of your data and so cannot use your data for any purpose!
  • If you agree to the use of the cookies we use, we will only use the data collected for analytics related to our site or advertising for Ethyca. However, you should know that these cookies are provided by Facebook and Google amongst others and thus, you may be sharing data with them. For more information about each of their cookie policies and how to manage your rights, you can view Google, Facebook, Hubspot and Linkedin.
  • If, in relation to companies using our Data Privacy Solutions (“Customers”) you are an individual employed or engaged by a Customer and are authorized to access and use our Data Privacy Solutions (an “Authorized User”), we use your personal information only as necessary to provide the Data Privacy Solutions or otherwise fulfil our obligations to our Customers.  This includes administering our relationship and otherwise communicating with Customers and Authorized Users, providing technical support to Customers and Authorized Users, allowing our Data Privacy Solutions to function and display properly, building or improving the quality of our service and Data Privacy Solutions, detecting data security incidents and protecting against fraudulent or illegal activity, to comply with applicable laws and regulations and to exercise or defend legal claims.
  • If you want our newsletter, you will need to provide us an email address. We only use the email address to send you the newsletter. That’s it. Nothing else.
We use Hubspot, Linkedin, Facebook and Google for our analytics and advertising and want you to understand exactly what each cookie does so that you can control them as you wish. We’ve listed these in detail here but if you’d like more information or have questions, our privacy team will happily help you at privacyquestion@ethyca.com
You can also manage your preferences for cookies here.

Google Cookie Name Description Expiration
Google _ga Used for Google Analytics to measure site performance and ensure a good user experience. 24 Months
Google _gid Used to anonymously identify between users visiting our site for performance measurement. 24 Hours
Google _gat Used to throttle, or manage, request rates to prevent overloading of services. 1 Minute
Google __gac Used to measure interactions from ad campaigns that we have run. 18 Months
Hubspot Cookie Name Description Expiration
Hubspot __hs_opt_out This cookie is used by Hubspot’s opt-in privacy policy to remember not to ask you to accept cookies again if you have opted out. 13 Months
Hubspot __hs_do_not_track This cookie is used to prevent the tracking code from sending any information to HubSpot if you have requested not to be tracked. 13 Months
Hubspot hs_ab_test This cookie is used to consistently serve you the same version of an A/B test page if you’ve view the page before. 13 Months
Hubspot hs-messages-is-open This cookie is used to determine and save whether the chat widget is open for future visits. 13 Months
Hubspot hs-messages-is-open This cookie is used to determine and save whether the chat widget is open for future visits. 30 Minutes
Hubspot hs-messages-hide-welcome-message This cookie is used to prevent the chat widget welcome message from appearing again for one day after it is dismissed. 1 day
Hubspot __cfduid This cookie is set by HubSpot’s CDN (content delivery network) provider, Cloudflare. It helps Cloudflare detect malicious visitors to our website and minimizes blocking legitimate users. 30 days
Hubspot __cfruid This cookie is set by HubSpot’s CDN provider to support their rate limiting policies, ensuring no abuse of their services. End of visit (session)
Linkedin Cookie Name Description Expiration
Linkedin UserMatchHistory Used to identify you as a user for Linkedin advertising. 30 days
Linkedin li_sugr Identifies the type of browser you’re using for analytics when the IP address used does not match your known country. 3 Months
Linkedin li-oatml Indirectly identifies Linkedin members for conversion tracking, retargeting and analytics. 1 Month
.adsymptotic.com U Identifies the type of browser you’re using for analytics when the IP address used does not match your known country. 3 Months
Facebook Cookie Name Description Expiration
Facebook fbq fbevents.js Used to identify and analyze advertising to our users, to ensure that any Facebook advertising you receive on Ethyca website is relevant to you. 28 days
Newsletter Information
In the past 12 months, if you have chosen to opt in to receiving our newsletter, we have collected your email address.
Data Privacy Solutions Information
In the past 12 months, we have collected the following personal information about Authorized Users: contact information including name, email address, telephone number and information related to any technical support query submitted by an Authorized User.
Privacy Rights
You should always have the following rights:

  • Access the information we have about you.
  • Know where we collected information with your consent, and withdraw consent.
  • Erase the information we have about you.
  • Contact us about a concern you have related to your privacy on this website.
  • File a complaint with your data protection authority if you have a data protection concern related to this website.

To exercise any of the above rights, please contact us using the contact information listed below under “Contact Us About A Privacy Concern”. We will not discriminate against you for exercising any of these rights.

You can see the individual expiration for each cookie we use from our advertising partners in the Cookie Information Table above, however most expire in less than a month with a handful being stored for 24 months.
How long we keep your data if you opted in to receiving our newsletter
When you sign up to get our newsletter you agree that we can store, and use your email address to provide you with the newsletter. However, at any time you can unsubscribe from our newsletter and we will stop sending you the newsletter and we will remove your email address from our system. You can do that by following the link at the bottom of the newsletter.
How Long We Keep Your Data If You Use Our Data Privacy Solutions
We store personal information collected in relation to our Data Privacy Solutions for the term of the relevant Customer’s subscription to our Data Privacy Solutions or as long as we consider necessary for the purposes set out in this Privacy Policy, unless applicable law or regulations require or permit a longer retention period. We may also retain personal information collected in relation to our Data Privacy Solutions for the duration of any period necessary to establish, exercise or defend any legal rights.
The cookies we use are provided to us by Google, Facebook, Hubspot and Linkedin. Details about these cookies are available here and you can manage your preferences here
Where We Store Your Data If You Opted In To Receiving Our Newsletter
We provide this service through our own mail sending service and store the emails we receive from people subscribed to our newsletter on our server located on the east coast of the United States.
Where We Store Your Data If You Use Our Data Privacy Solutions
We store personal information collected in relation to our Data Privacy Solutions on our server located on the east coast of the United States.
We don’t share your data with anyone. However, the cookies we use for analytics and advertising are provided to us by Google, Facebook and Linkedin. Details about each set of cookies are available here: Google, Facebook, Hubspot and Linkedin.
Who We Share Your Data With If You Opted In To Receiving Our Newsletter
We only use your email to send you our newsletter if you have opted into that service. We do not share your email address with anyone. That’s it. Period. You can unsubscribe any time here.
Who We Share Your Data With If You Use Our Data Privacy Solutions
We share personal information collected in relation to our Data Privacy Solutions with service providers for the purpose of providing our Data Privacy Solutions and fulfilling our obligations to our Customers. We may also share personal information with an individual’s consent or in the context of any sale, merger or acquisition. We do not otherwise share with anyone, and for the avoidance of doubt, do not “sell”, personal information collected through our Data Privacy Solutions, nor have we done so in the past 12 months.
Our Policies Concerning Children
Our site and Data Privacy Solutions are not directed to children under 13, nor do we knowingly collect any information from or about such children. If you believe that a child under 13 has provided information about them to us, please promptly contact us and we will endeavor to investigate and delete such information from our systems.
Privacy Shield
Ethyca Inc. complies with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework(s) (Privacy Shield) as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union and the United Kingdom and/or Switzerland, as applicable to the United States in reliance on Privacy Shield. Ethyca Inc. has certified to the Department of Commerce that it adheres to the Privacy Shield Principles (“Principles”) with respect to such information. If there is any conflict between the terms in this Privacy Policy and the Principles, the Principles shall govern. To learn more about the Privacy Shield program, and to view our certification, please visit https://www.privacyshield.gov/.
In addition to the rights referred to above under “Privacy Rights”, EU, UK and Swiss individuals have rights to access personal information about them and limit the use and disclosure of their personal information. To make a request, please contact us using the contact information listed below under “Contact Us About A Privacy Concern”.
The Federal Trade Commission has jurisdiction over Ethyca’s compliance with the Privacy Shield. In certain situations, Ethyca may be required to disclose personal information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
If you are an EU, UK or Swiss individual with inquiries or complaints regarding our Privacy Shield compliance, you should first contact us using the contact information listed below. If you have an unresolved privacy or data use concern that we have not satisfactorily addressed or resolved, please contact JAMS, our designated Privacy Shield independent recourse mechanism at: https://www.jamsadr.com/eu-us-privacy-shield.You have the ability, under certain conditions, to invoke binding arbitration for any complaints regarding Privacy Shield compliance not resolved by other Privacy Shield mechanisms. For more information, please visit: https://www.privacyshield.gov/article?id=ANNEX-I-introduction.
If we transfer your personal information to a third party acting as our agent, we remain liable under the Principles if the agent processes the information in a manner inconsistent with the Principles, unless we were not responsible for the event giving rise to the damage.
Contact us about a privacy concern
We welcome your questions on your privacy, it’s what we’re here for. You can reach us at: privacyquestion@ethyca.com