Privacy Policy

Privacy Facts

Our privacy facts.

Click the blue links to learn more
Who is the provider of this site? Ethyca Inc
More Info
What data do we collect about you through Ethyca.com
If you accepted our cookies Details here
If you opted in to receiving our newsletter Email Only
If you opted out of or didn’t accept our cookies or join our newsletter Nothing!
How we use your data at ethyca.com List of Purposes
How we use data collected through our Data Privacy Solutions List of Purposes
Legal basis for using your data
If you accepted our cookies Consent
If you opted in to receiving our newsletter Consent
If you are a Customer’s Authorized User Consent
Privacy Rights Your Rights
How long we keep your data
If you accepted our cookies Details here
If you opted in to receiving our newsletter Until You Say Stop
If you are a Customer’s Authorized User Details here
Where we store your data
If you accepted our cookies On your computer
If you opted in to receiving our newsletter Our Server (USA)
If you are a Customer’s Authorized User Our Server (USA)
Who we share your data with
If you accepted our cookies Details Here
If you opted in to only receiving our newsletter We don’t
If you are a Customer’s Authorized User Details Here
If you opted out or didn’t accept our cookies or join our newsletter We have nothing
We use some cookies Manage Preferences
But what are cookies we hear you ask? Google and Mozilla explain them well here.

Privacy Long Read

If you’re interested in more details, see the longer version below.

List of Purposes
  • If you are an EU User and did not consent to the cookie or opt in to our newsletter, we don’t collect any of your data and so cannot use your data for any purpose! We cannot use the data of non-EU Users that opt-out of our cookies and don’t opt in to our newsletter.
  • If you agree to the use of the cookies we use, we will only use the data collected for analytics related to our site or advertising for Ethyca. However, you should know that these cookies are provided by Facebook and Google amongst others and thus, you may be sharing data with them. For more information about each of their cookie policies and how to manage your rights, you can view Google, Facebook, Hubspot, Hotjar, Typeform and Linkedin.
  • If, in relation to companies using our Data Privacy Solutions (“Customers”) you are an individual employed or engaged by a Customer and are authorized to access and use our Data Privacy Solutions (an “Authorized User”), we use your personal information only as necessary to provide the Data Privacy Solutions or otherwise fulfil our obligations to our Customers.  This includes administering our relationship and otherwise communicating with Customers and Authorized Users, providing technical support to Customers and Authorized Users, allowing our Data Privacy Solutions to function and display properly, building or improving the quality of our service and Data Privacy Solutions, detecting data security incidents and protecting against fraudulent or illegal activity, to comply with applicable laws and regulations and to exercise or defend legal claims.
  • If you want our newsletter, you will need to provide us an email address. If you do not opt in to other communications from us we only use the email address to send you the newsletter. That’s it. Nothing else.
We use Hubspot, Linkedin, Facebook, Hotjar, Typeform and Google for our analytics and advertising and want you to understand exactly what each cookie does so that you can control them as you wish. We’ve listed these in detail here but if you’d like more information or have questions, our privacy team will happily help you at privacyquestion@ethyca.com
You can also manage your preferences for cookies here.

Google We use Google analytics for monitoring performance, site traffic to make site improvements.
Cookie Name Description Expiration
Google _ga Used for Google Analytics to measure site performance and ensure a good user experience. 24 Months
Google _gid Used to anonymously identify between users visiting our site for performance measurement. 24 Hours
Google _gat Used to throttle, or manage, request rates to prevent overloading of services. 1 Minute
Google __gac Used to measure interactions from ad campaigns that we have run. 18 Months
Google 1P_JAR Used to measure interactions from ad campaigns that we have run. 1 Minute
DoubleClick We use DoubleClick for re-targeting, optimization, reporting and attribution of online adverts.
Cookie Name Description Expiration
DoubleClick IDE Used to assist in targeting ads across Google advertising properties and ad networks 2 Months
DoubleClick DSID Used to assist in targeting ads across Google advertising properties and ad networks. 14 Days
Hubspot We use Hubspot for our marketing activities, which involves newsletters and behavior based advertising.
Cookie Name Description Expiration
Hubspot __hs_opt_out This cookie is used by Hubspot’s opt-in privacy policy to remember not to ask you to accept cookies again if you have opted out. 13 Months
Hubspot __hs_do_not_track This cookie is used to prevent the tracking code from sending any information to HubSpot if you have requested not to be tracked. 13 Months
Hubspot hs_ab_test This cookie is used to consistently serve you the same version of an A/B test page if you’ve view the page before. 13 Months
Hubspot hs-messages-is-open This cookie is used to determine and save whether the chat widget is open for future visits. 13 Months
Hubspot hs-messages-is-open This cookie is used to determine and save whether the chat widget is open for future visits. 30 Minutes
Hubspot hs-messages-hide-welcome-message This cookie is used to prevent the chat widget welcome message from appearing again for one day after it is dismissed. 1 day
Hubspot __cfduid This cookie is set by HubSpot’s CDN (content delivery network) provider, Cloudflare. It helps Cloudflare detect malicious visitors to our website and minimizes blocking legitimate users. 30 days
Hubspot __cfruid This cookie is set by HubSpot’s CDN provider to support their rate limiting policies, ensuring no abuse of their services. End of visit (session)
Intercom We use Intercom to power our customer support messaging service and to answer your product questions.
Cookie Name Description Expiration
Intercom intercom-id-ethyca Anonymous visitor identifier cooker to anonymously identify unique visitors 9 Months
Intercom intercom-session-ethyca Keep track of sessions, meaning the unique visits to the site, to ensure you see the correct support conversations associated with your unique id 1 week
Linkedin We use Linkedin to for tracking conversion from Linkedin members for our advertising.
Cookie Name Description Expiration
Linkedin UserMatchHistory Used to identify you as a user for Linkedin advertising. 30 days
Linkedin li_sugr Identifies the type of browser you’re using for analytics when the IP address used does not match your known country. 3 Months
Linkedin li-oatml Indirectly identifies Linkedin members for conversion tracking, retargeting and analytics. 1 Month
.adsymptotic.com U Identifies the type of browser you’re using for analytics when the IP address used does not match your known country. 3 Months
Facebook We use Facebook for tracking performance from our advertising and creating ads relevant to visitors from our site.
Cookie Name Description Expiration
Facebook fbq fbevents.js Used to identify and analyze advertising to our users, to ensure that any Facebook advertising you receive on Ethyca website is relevant to you. 28 days
Hotjar We use Hotjar in order to better understand our users’ needs and to optimize this service and experience.
Cookie Name Description Expiration
Hotjar _hjClosedSurveyInvites Used to ensure that an External Link Survey invite does not reappear. 365 days
Hotjar _hjDonePolls Set once a visitor completes a survey to ensure that the same survey does not reappear. 365 days
Hotjar _hjMinimizedPolls After a visitor minimizes the On-site Survey widget, this ensures it stays minimized. 365 days
Hotjar _hjShownFeedbackMessage After a visitor minimizes or completes Incoming Feedback this ensures it stays minimized. 365 days
Hotjar _hjid Used to persist the Hotjar User ID, unique to that site on the browser. This ensures that subsequent visits are attributed to the same user ID. 365 days
Hotjar _hjRecordingLastActivity This should be found in Session storage (as opposed to cookies). This gets updated when a visitor recording starts and when data is sent through theWebSocket. Session
Hotjar _hjTLDTest Helps determine the most generic cookie path Hotjar should use, instead of the page hostname. Session
Hotjar _hjUserAttributesHash User Attributes sent through the Hotjar Identify API are cached for the duration of the session so that a changed attribute can be updated. Session
Hotjar _hjCachedUserAttributes This cookie stores User Attributes which are sent through the Hotjar IdentifyAPI. These attributes will only be saved if the user interacts with a Hotjar Feedback tool. Session
Hotjar _hjLocalStorageTest This cookie is used to check if the Hotjar Tracking Script can use localstorage. Under 100ms
Hotjar _hjIncludedInPageviewSample This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site’s pageview limit. 30 minutes
Hotjar _hjIncludedInSessionSample This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site’s daily session limit. 30 minutes
Hotjar _hjAbsoluteSessionInProgress This cookie is used to detect the first pageview session of a user. This is aTrue/False flag set by the cookie. 30 minutes
Typeform We use Typeform to conduct surveys related to Marketing and Sales activities.
Cookie Name Description Expiration
Typeform attribution_user_id Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement – This also allows the website to limit the number of times that they are shown the same advertisement. 365 days
Typeform cb_anonymous_id Used to identify and analyze advertising to our users, to ensure that any Facebook advertising you receive on Ethyca website is relevant to you. 365 days
Typeform cb_group_id Collects data on visitors. This information is used to assign visitors into segments, making website advertisement more efficient. 365 days
Typeform cb_group_properties Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement – This also allows the website to limit the number of times that they are shown the same advertisement. 365 days
Typeform cb_user_id Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement – This also allows the website to limit the number of times that they are shown the same advertisement. 365 days
Typeform cb_user_traits Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement – This also allows the website to limit the number of times that they are shown the same advertisement.
Newsletter Information
In the past 12 months, if you have chosen to opt in to receiving our newsletter, we have collected your email address.
Data Privacy Solutions Information
If you have used an Ethyca powered data privacy system to request your data rights anywhere in the world, we have collected the minimum information possible in order to ensure your rights were met. We’ve listed below what that information is, how it’s used and how long it’s stored for:

Collected How it’s Used How long it’s Stored
Unique Identifier In order to safely manage your data rights, we have to be sure you are you who you say you are. A unique identifier is typically your email address, phone number or device id, however other unique identifiers depending on the businesses needs could extend to government issued ID. We only use this to demonstrate your identity and manage your rights to access, erase, rectify or copy your information. Due to data privacy regulations we hold this as part of a secure audit trail to demonstrate compliance – so that you and the business you requested your information from can safely prove they did the right thing with your information.
Privacy Rights
You should always have the following rights:

  • Access the information we have about you.
  • Know where we collected information with your consent, and withdraw consent.
  • Erase or correct the information we have about you.
  • Contact us about a concern you have related to your privacy on this website.
  • File a complaint with your data protection authority if you have a data protection concern related to this website.
Exercising Your Privacy Rights With Us
Here’s how to exercise your privacy rights with us:

  • Access: You may request access to the specific pieces of Personal Information we have about you. You may also request additional details about our information practices, including the categories of Personal Information we collect, the sources of information, the types of third parties we share information with, the types of Personal Information we share for business purposes, and details about the information we have sold, if any. You may request access by visiting the Ethyca Privacy Center or emailing privacyquestions@ethyca.com
  • Deletion: You may review, modify and request deletion of your Personal Information by visiting the Ethyca Privacy Center or emailing privacyquestions@ethyca.com
  • Consent: You can manage your consent preferences for individual data processing activities discussed in this Privacy Policy. Do so by visiting the Ethyca Privacy Center or emailing privacyquestion@ethyca.com
You can see the individual expiration for each cookie we use from our advertising partners in the Cookie Information Table above, however most expire in less than a month with a handful being stored for 24 months.
How long we keep your data if you opted in to receiving our newsletter
When you sign up to get our newsletter you agree that we can store, and use your email address to provide you with the newsletter. However, at any time you can unsubscribe from our newsletter and we will stop sending you the newsletter and we will remove your email address from our system. You can do that by following the link at the bottom of the newsletter.
How Long We Keep Your Data If You Use Our Data Privacy Solutions
We store your personal information, typically a unique identifier for you in our Data Privacy Solutions for the term of the relevant Customer’s subscription. This information is used for the sole purpose of demonstrating compliance with relevant data privacy regulations and stored for the duration of the customer’s subscription unless applicable law or regulations require or permit a longer retention period.
The cookies we use are provided to us by Google, Facebook, Hubspot, Hotjar, Typeform and Linkedin. Details about these cookies are available here and you can manage your preferences here
Where We Store Your Data If You Opted In To Receiving Our Newsletter
We provide this service through our own mail sending service and store the emails we receive from people subscribed to our newsletter on our server located on the east coast of the United States.
Where We Store Your Data If You Use Our Data Privacy Solutions
We store personal information collected in relation to our Data Privacy Solutions on our server located on the east coast of the United States.
We don’t share your data with anyone. However, the cookies we use for analytics and advertising are provided to us by Google, Facebook and LinkedIn. Details about each set of cookies are available here: Google, Facebook, Hubspot, Typeform and Linkedin.
Who We Share Your Data With If You Opted In To Receiving Our Newsletter
We only use your email to send you our newsletter if you have opted into that service. We do not share your email address with anyone. That’s it. Period. You can unsubscribe any time here.
Who We Share Your Data With If You Use Our Data Privacy Solutions
We share personal information collected in relation to our Data Privacy Solutions with service providers for the purpose of providing our Data Privacy Solutions and fulfilling our obligations to our Customers. We may also share personal information with an individual’s consent or in the context of any sale, merger or acquisition. We do not otherwise share with anyone, and for the avoidance of doubt, do not “sell”, personal information collected through our Data Privacy Solutions, nor have we done so in the past 12 months.
Our Policies Concerning Children
Our site and Data Privacy Solutions are not directed to children under 13, nor do we knowingly collect any information from or about such children. If you believe that a child under 13 has provided information about them to us, please promptly contact us and we will endeavor to investigate and delete such information from our systems.
Where we Share Your Data outside of the EU
Where we collect or store your data in the European Economic Area and transfer it to a country out of the EEA then we do so using theEuropeanCommission’s Standard Contractual Clauses (SCCs). If you would like a copy of our SCCs, please contact us at privacyquestion@ethyca.com.
Contact us about a privacy concern 
We welcome your questions on your privacy, it’s what we’re here for. You can reach us at: privacyquestion@ethyca.com or manage your preferences in our privacy center.