Away’s signature luggage has become synonymous with exotic getaways and millennial style. Now the brand is adding best-in-class user privacy as a personal item for all customers, thanks to a new partnership with Ethyca. Away is one of the poster brands for the wave of direct-to-consumer disruption that has taken place over the last five …
Away’s signature luggage has become synonymous with exotic getaways and millennial style. Now the brand is adding best-in-class user privacy as a personal item for all customers, thanks to a new partnership with Ethyca.
Away is one of the poster brands for the wave of direct-to-consumer disruption that has taken place over the last five years. Now, at the start of a new decade, the brand is partnering with Ethyca to offer world-class privacy to its customers. Adhering to the exacting standards of privacy laws all over the world can be a challenge for businesses, but Josh Besar, General Counsel at Away, selected Ethyca in part due to how easy it was to get up and running. Says Besar:
“At Away, the privacy of our customers is a high priority. In the search for a scalable privacy platform, our team was drawn to Ethyca’s technology-first solution as a means to decrease the manual effort for our data and engineering team, while providing an intuitive, respectful user experience for our community.”
Users in territories with data laws in place, like Europe and California, can now manage their privacy settings directly in the brand’s custom Privacy Center. And with plenty more data privacy laws coming into effect around the world in 2020, the effort Ethyca saves for its new partner is only set to increase.
We enjoyed two great days of security and privacy talks at this year’s Symposium on Usable Privacy and Security, aka SOUPS Conference! Presenters from all over the world spoke both in-person and virtually on the latest findings in privacy and security research.
At Ethyca, we believe that software engineers are becoming major privacy stakeholders, but do they feel the same way? To answer this question, we went out and asked 337 software engineers what they think about the state of contemporary privacy… and how they would improve it.
The UK’s new Data Reform Bill is set to ease data privacy compliance burdens on businesses to enable convenience and spark innovation in the country. We explain why convenience should not be the end result of a country’s privacy legislation.
Our team at Ethyca attended the PEPR 2022 Conference in Santa Monica live and virtually between June 23rd and 24th. We compiled three main takeaways after listening to so many great presentations about the current state of privacy engineering, and how the field will change in the future.
For privacy engineers to build privacy directly into the codebase, they need agreed-upon definitions for translating policy into code. Ethyca CEO Cillian unveils an open source system to standardize definitions for personal data living in the tech stack.
Masking data is an essential part of modern privacy engineering. We highlight a handful of masking strategies made possible with the Fides open-source platform, and we explain the difference between key terms: pseudonymization and anonymization.
Our team of data privacy devotees would love to show you how Ethyca helps engineers deploy CCPA, GDPR, and LGPD privacy compliance deep into business systems. Let’s chat!
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