Away partners with Ethyca to automate user privacy

Away’s signature luggage has become synonymous with exotic getaways and millennial style. Now the brand is adding best-in-class user privacy as a personal item for all customers, thanks to a new partnership with Ethyca. 

Away is one of the poster brands for the wave of direct-to-consumer disruption that has taken place over the last five years. Now, at the start of a new decade, the brand is partnering with Ethyca to offer world-class privacy to its customers. Adhering to the exacting standards of privacy laws all over the world can be a challenge for businesses, but Josh Besar, General Counsel at Away, selected Ethyca in part due to how easy it was to get up and running. Says Besar:

“At Away, the privacy of our customers is a high priority. In the search for a scalable privacy platform, our team was drawn to Ethyca’s technology-first solution as a means to decrease the manual effort for our data and engineering team, while providing an intuitive, respectful user experience for our community.”

Users in territories with data laws in place, like Europe and California, can now manage their privacy settings directly in the brand’s custom Privacy Center. And with plenty more data privacy laws coming into effect around the world in 2020, the effort Ethyca saves for its new partner is only set to increase.