Put simply, a Data Use Case is a business purpose for which data is collected, transformed, processed, or stored. It is the term Ethyca uses to refer to what GDPR calls Data Processing Activities and CCPA refers to as the building blocks of Data Inventory.
Put simply, a Data Use Case is a business purpose for which data is collected, transformed, processed, or stored. It is the term Ethyca uses to refer to what GDPR calls Data Processing Activities and CCPA refers to as the building blocks of Data Inventory. To comply with regulation, many companies define a similar term in their Data Processing Addenda.
A Data Use Case is the primary unit that Ethyca uses to map flows of data in your business. The sum total of all the Use Cases in your business is equivalent to the entirety of your business’s data map.
Put differently, Ethyca builds your data map by by visualizing all the different systems in all the different Data Use Cases for your business. In the data map diagram below (stylized for illustrative purposes) we show how a single Use Case can include multiple data integration and data lifecycle phases.
Once you’ve created an account with Ethyca, you’ll be prompted to create Data Use Cases for your organization. Each one is a descriptive name of the business purpose for which your organization uses certain data. Some common examples may include “SMS Marketing”, “Payment Processing” or “Account Management”.
Next, you’ll fill in details about each DUC, and by doing this, you’ll give Ethyca the information it needs to plot your business data map. The required fields you’ll need to fill out are:
|Does this DUC require consent from users in order to be executed?
|Personal Data Fields
|What fields of personal data are involved in the execution of this DUC?
|Data Lifecycle Field(s)
|What phases of data’s journey through your business does this DUC touch? You can learn more about classifying Data Lifecycle phases here.
|As a second layer on top of the consent question, does this DUC require users to actively opt into the use of their data in order to be executed?
Ethyca’s self-service onboarding flow will prompt you to set up Data Use Cases, but if you’re part of a large business, it’s unlikely you’ll be able to configure all the different ways your business uses data in one sitting.
Luckily, you can also create Data Uses Cases from the control panel in Ethyca’s app. In the Control Panel interface, you’ll see the same field options from above, along with a section for adding consent flags to the Data Use Case.
Consent flags are linked to users’ consent preferences in your company’s dedicated Privacy Center. If a user withdraws consent from an activity on the flag list – say “Marketing “SMS” – their data will no longer be used in this Data Use Case.
Today we’re announcing faster and more powerful Data Privacy and AI Governance support
See new feature releases enhancing user experience, adding new integrations and support for IAB GPP
Learn more about the privacy and data governance enhancements in Fides 2.27 here.
Read Ethyca’s CEO Cillian Kieran describe why and how an open data governance ontology enables companies to comply with data privacy regulations and frameworks.
Ethyca sponsored the Unpacking Privacy Engineering for Lawyers webinar for the Interactive Advertising Bureau (IAB) on December 14, 2023. Our CEO Cillian Kieran moderated the event and ran a practical discussion about how lawyers and engineers can work together to solve the technical challenges of privacy compliance. Read a summary of the webinar here.
Ethyca’s CEO Cillian Kieran hosted a LinkedIn Live about the newly agreed upon EU AI Act. Read a summary of his talk and find a link to his slides on what governance, data, and engineering teams need to do to comply with the AI Act’s technical risk assessment and data governance requirements.
Our team of data privacy devotees would love to show you how Ethyca helps engineers deploy CCPA, GDPR, and LGPD privacy compliance deep into business systems. Let’s chat!Request a Demo