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Privacy Infrastructure at Scale: Resolving the distributed systems challenge of consent and preference management

Learn how our privacy engineering approach finally solves the synchronization problem

A technical exploration of why distributed systems keep failing user preferences.

Why traditional systems fail

Learn how the fundamental problem with traditional approaches to preference and consent management is not tech fragmentation, but it's architectural.

Enabling immediate enforcement

See why traditional architectures built on disconnected systems simply cannot guarantee quick and consistent enforcement.

The future of user control

Discover how email preferences and privacy consent are manifestations of the exact same distributed systems challenge.

Excerpt

User preferences and consent pose unique challenges for distributed systems, as exemplified by high-profile failures like Facebook’s $5 billion FTC fine for unsynchronized privacy settings. Traditional architectures, fragmented across disparate systems, fail to enforce user choices due to schema mismatches, replication lags, and third-party integrations.

Ethyca’s Fides offers a “privacy-as-code” approach, centralizing preference management to ensure real-time reliable enforcement across interconnected systems, setting a new standard for scalable user control infrastructure.

Loved by Leading Brands

Learn why we’re loved by the world’s most trusted teams

Our team was drawn to Ethyca’s technology-first solution as a means to decrease the manual effort for our data and engineering team, while providing an intuitive, respectful UX for our community.

Josh Beser, General Counsel

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