May 19, 2020, New York – Ethyca, a New York-based startup, today announced the launch of self-service privacy products, a world first. Teams will be able to start complying with privacy laws in minutes.
Ethyca also announced that businesses can begin using its self-service product for free, enabling automated privacy compliance for a companies across a range of life cycle, from startup to enterprise. Ethyca will now allow businesses of all sizes to implement comprehensive privacy management within a few clicks and without a lengthy onboarding process.
Ethyca can confirm that their premium product, Ethyca Pro+, is now being used by multiple major direct-to-consumer brands. Companies everywhere are under greater pressure to comply with new privacy regulations such as California’s CCPA, with its enforcement confirmed to begin in July, in spite of the Coronavirus-related challenges facing businesses today.
Cillian Kieran, CEO and co-founder of Ethyca, emphasized the pressing need for companies to get privacy right:
“Right now companies are concerned with applying a ‘band aid’ for the likes of GDPR and CCPA to avoid risk of fines, but are not thinking holistically about what our industry is facing. Not only is it necessary to comply with the increasingly complex web of privacy regulations globally, but it’s more and more important to consumers that the services they use respect and manage their data ethically. Companies must seize the chance to gain competitive advantage here and differentiate themselves – those who take a transparent and considerate approach towards user data will be rewarded when consumers vote with their feet.”