The state of California has come up with a unique solution to deal with data privacy concerns of its citizens by including a “Do Not Sell My Personal Information” provision in the CCPA. This lets consumers deny or withdraw consent to businesses who might otherwise use their data for profit or research purposes
The state of California has come up with a unique solution to deal with data privacy concerns of its citizens by including a “Do Not Sell My Personal Information” provision in the CCPA. This lets consumers deny or withdraw consent to businesses who might otherwise use their data for profit or research purposes.
The “Do Not Sell My Personal Information” provision can be a challenge for businesses who rely heavily on monetization of data, or are completely dependent on user data. But with the appropriate amount of consideration, businesses can adjust without a severe blow to their operations.
To ensure best practices are being followed, businesses can assign a Data Protection Officer, an individual who will supervise privacy concerns of users. Having a DPO in place will strengthen the trust between the user and company, and protect the business from stark consequences of violating the CCPA.
These are the steps which can be taken by the companies in order to build a reliable consent management platform so that they can function without legal hindrances from the CCPA and consumers.
At the Consero CPO Summit, it was clear: privacy leaders are shifting from compliance enforcers to strategic enablers of growth and AI readiness.
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Our team of data privacy devotees would love to show you how Ethyca helps engineers deploy CCPA, GDPR, and LGPD privacy compliance deep into business systems. Let’s chat!
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