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Mapping Fides Uses to Regulations

Consent Management: Mapping Fides Data Uses to Regulations & Frameworks

10minFidesConsent Management
This tutorial requires Fides Cloud or Fides Enterprise. For more information, talk to our solutions team. (opens in a new tab)

In this tutorial we'll walk through how to map Data Uses in Fides to major privacy regulations when configuring your systems.

After reading this, you'll be familiar with how data uses map to regulations such as GDPR and CCPA, as well as frameworks like IAB TCF.

Prerequisites

For this tutorial you'll need:

  • A Fides Cloud or Fides Enterprise account
  • The role of Owner or Contributor for your Fides organization.
  • At least one system with a data use on your data map. Read how to add systems to the Data Map now.

What are Data Uses?

Data uses are the purpose for which your organization uses data. For example, if you use a customer's email address to send marketing information, the data use might be "Email Marketing." Fides contains a comprehensive set of Data uses that have already been mapped to major regulations so that you don't have to do this.

As such, when you are adding a vendor or system to Fides, you can select from existing data uses and these will automatically map to the appropriate regulations based on the location of the user.

The remainder of this document contains a list of the mapping between major regulations and framewworks to Fides.

Fides Data Uses → GDPR

The below diagram illustrates the relationship betwen Fides Data Uses and the primary categories of consent under the ePrivacy directive and GDPR:

GDPR Consent CategoryFides Data UseFides Taxonomy
Analytics and analysisAnalyticsanalytics
Strictly necessary data processing, essential to the service.Essentialessential
Functional, personalization or other non-essential enhancements.Functionalfunctional
Advertising or marketing activities.Marketingmarketing
Fides Data Uses mapped to GPDR

Fides Data Uses → CCPA

The below diagram illustrates the relationship betwen Fides Data Uses and the primary categories of consent under the ePrivacy directive and GDPR:

CCPA / Other US Opt-Out ConsentsFides Data UseFides Taxonomy
Opt out of Data Sales, Sharing & Targeted AdvertisingFirst Party Targeted, Third Party Targetedmarketing.advertising.first_party.targeted, marketing.advertising.third_party.targeted
Fides Data Uses mapped to CCPA

Fides Data Uses → IAB TCF 2.2

The below diagram illustrates the relationship betwen Fides Data Uses and IAB TCF 2.2 11 primary purposes:

TCF #TCF PurposeFides Data UseFides Taxonomy
1Store and/or access information on a deviceStoragefunctional.storage
2Use limited data to select advertisingFrequency Capping, Negative Targetingmarketing.advertising.frequency_capping, marketing.advertising.negative_targeting
3Create profiles for personalised advertisingProfilingmarketing.advertising.profiling
4Use profiles to select personalised advertisingFirst Party Targeted, Third Party Targetedmarketing.advertising.first_party.targeted, marketing.advertising.third_party.targeted
5Create profiles to personalise contentProfilingpersonalize.content.profiling
6Use profiles to select personalised contentProfiledpersonalize.content.profiled
7Measure advertising performanceAd Performanceanalytics.reporting.ad_performance
8Measure content performanceContent Performanceanalytics.reporting.content_performance
9Understand audiences through statistics or combinations of data from different sourcesCampaign Insightsanalytics.reporting.campaign_insights
10Develop and improve servicesImprove Servicefunctional.service.improve
11Use limited data to select contentLimitedpersonalize.content.limited
Fides Data Uses mapped to TCF