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This Integration requires Fides Cloud or Fides Enterprise. For more information, talk to our solutions team. (opens in a new tab)

Klaviyo (opens in a new tab) is an email marketing platform that empowers businesses to create and manage targeted email campaigns, track customer engagement, and drive sales through personalized marketing strategies.


In order to integrate with Klaviyo, you'll need to collect the following information:

Domain*Your Klaviyo API URL (default:
API key*Your Private API key. Follow Klaviyo's docs to obtain private API keys (opens in a new tab)

Integrating with Klaviyo

To integrate an existing system with Klaviyo:

  1. Navigate to Data mapView Systems and choose the system that you want to connect.
  2. Click on the Integrations tab.
  3. Pick the vendor or system type that you want to integrate with from the Connection type drop-down menu.
  4. Complete the required fields for the integration and click Save.

You may confirm your connection is working using the Test connection button, if desired.

To learn more, please see our guide for Managing Integrations.

Technical detail

Fides utilizes API endpoints to access the API service for a SaaS application. An API service is the programmatic interface through which Fides can query and update data within an application to access, rectify, or delete personal information. Each SaaS tool will have a unique set of endpoints to enable privacy functions.

Klaviyo Endpoints

In the table below, you can find which endpoints are used for each type of privacy function. Clicking on the endpoint will take you to the documentation for that endpoint.

Privacy functionEndpointDescription
Access RequestsProfiles (opens in a new tab)Returns information about a person.
Update or Delete RequestsDelete Profiles (opens in a new tab)Used to mask or erase records for a person.
Consent RequestOpt in (opens in a new tab)Un-suppress a profile so the person may receive email marketing.
Consent RequestOpt out (opens in a new tab)Suppress a profile so the person will not receive email marketing