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This Integration requires Fides Cloud or Fides Enterprise. For more information, talk to our solutions team. (opens in a new tab)

Iterable (opens in a new tab) is the growth marketing platform that enables brands to create, execute and optimize campaigns to power world-class customer engagement across email, push, SMS, in-app and more with unparalleled data flexibility.


In order to integrate with Iterable, you'll need to collect the following information:

Domain*The domain (default =
Iterable Server Side API Key*The Sever Side Key value. Follow Iterable's Creating API keys (opens in a new tab) documentation to learn more.

**Note: only US-based Iterable projects are supported with this integration. See Iterable's API keys, projects, and data centers (opens in a new tab) documentation for details on US-based and EU-based projects.

Integrating with Iterable

To integrate an existing system with Iterable:

  1. Navigate to Data mapView Systems and choose the system that you want to connect.
  2. Click on the Integrations tab.
  3. Pick the vendor or system type that you want to integrate with from the Integration type drop-down menu.
  4. Complete the required fields for the integration and click Save.

You may confirm your integration is working using the Test connection button, if desired.

To learn more, please see our guide for Managing Integrations.

Technical detail

Fides utilizes API endpoints to access the API service for a SaaS application. An API service is the programmatic interface through which Fides can query and update data within an application to access, rectify, or delete personal information. Each SaaS tool will have a unique set of endpoints to enable privacy functions.

Iterable Endpoint

In the table below, you can find which endpoints are used for each type of privacy function. Clicking on the endpoint will take you to the documentation for that endpoint.

Privacy functionEndpointDescription
Erasure RequestForget a user in compliance with GDPR (opens in a new tab)Deletes the specified user's data from the Iterable project and prevents future data collection about them. In email-based projects, you must forget users by email.

By default, deletion requests are fulfilled by masking personal information. To enable Fides to personal information, ensure the masking_strict variable in your fides.toml file is set to false.