Iterable

Iterable (opens in a new tab) is the growth marketing platform that enables brands to create, execute and optimize campaigns to power world-class customer engagement across email, push, SMS, in-app and more with unparalleled data flexibility.

Prerequisites

In order to integrate with Iterable, you'll need to collect the following information:

Integrating with Iterable

To integrate an existing system with Iterable:

1. Navigate to Data map → View Systems and choose the system that you want to connect.
2. Click on the Integrations tab.
3. Pick the vendor or system type that you want to integrate with from the Integration type drop-down menu.
4. Complete the required fields for the integration and click Save.

You may confirm your integration is working using the Test connection button, if desired.

To learn more, please see our guide for Managing Integrations.

Consent automation

Iterable also supports consent automation. To configure this, click on the Consent Automation accordion under the Iterable configuration form. This section allows you to map Privacy Notices in Fides to Channels and Message types in Iterable. In the example below, setting Marketing for the Push Marketing Channel and Marketing Channel will automatically subscribe and unsubscribe the user from those channels if they opt-in or out of the Marketing privacy notice in Fides.

Consent webhooks

Iterable also supports System Webhooks (opens in a new tab) so we can use that functionality to post privacy preferences to Fides.

1. Within the Iterable dashboard, navigate to Integrations > System Webhooks and click on Create Webhook
2. You will see a Create system webhook modal. The Endpoint URL should be the following:

https://your_fides_url/api/v1/plus/connection/{{connection_identifier}}/consent-webhook`.

Make sure this URL is reachable via the public internet

3. Click Create
4. Set the Status to Enabled
5. Set Authentication to OAuth2
6. Set the Authentication Token to the value retrieved from the consent webhook token endpoint
7. Enable the Subscribe and Unsubscribe items from the actions menu
8. Finally, click Save Webhook on the form

By configuring this system webhook. Any subscribe and unsubscribe preferences that happen inside of Iterable will be automatically forwarded and stored within Fides.

Technical detail

Fides utilizes API endpoints to access the API service for a SaaS application. An API service is the programmatic interface through which Fides can query and update data within an application to access, rectify, or delete personal information. Each SaaS tool will have a unique set of endpoints to enable privacy functions.

Iterable endpoints

In the table below, you can find which endpoints are used for each type of privacy function. Clicking on the endpoint will take you to the documentation for that endpoint.